Chinese social media influencer Cuihua dies attempting extreme weight loss at a boot camp. The incident raises concerns over industry practices.
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Cuihua The Chinese Social Media Influence
Cuihua, a popular Chinese social media influencer, tragically passed away at a weight loss boot camp in China’s far northwest as she battled to lose 90 kilogrammes.
State media in China and the general public have taken an interest in her case because it highlights the dangers of weight-loss camps and opens a broader discussion about the pressures women experience to meet societal beauty standards.
Concerns about the influencer industry have been heightened in light of this tragedy and the recent death of another young guy who live-streamed himself drinking to excess before his death.
Cuihua’s Weight-Loss Journey
Cuihua, a 21-year-old influencer, has been posting videos to Douyin, China’s version of TikTok, chronicling her efforts to lose weight in the hopes of motivating her tens of thousands of followers to do the same.
She revealed that she weighed 156 kilos (344 pounds) to begin with and that she aimed to lose 100 kilos.
Cuihua demonstrated her dedication by posting videos of herself running and doing weights. Popularity of these films skyrocketed on Chinese social media and spread to state-run media.
Tragedy Strikes
Cuihua’s quest for weight loss tragically ended in death. It was reported that she had attended several different weight-loss camps in various locations. She lost approximately 60 pounds (27 kg) in the two months before she passed away.
Two days before her tragic demise, disaster struck when she checked into her final camp in Shaanxi province.
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Even though the camp advertised “nutritious meals, rest, and healthy exercise,” Cuihua chose to severely limit her nutrition while also engaging in strenuous exercise. There are no longer any videos or photos on her account showing her in the midst of her training sessions.
It has been reported that the weight loss camp in Shaanxi compensated Cuihua’s family in some way, albeit the sum has not been made public.
Chinese Investigation and Concerns
The circumstances surrounding Cuihua’s death are currently under investigation by local authorities, who are particularly interested in whether or not the weight loss camp engaged in excessive or incorrect training.
Concerns regarding the weight-loss and influencer industries in China have been rekindled as a result of this episode.
The proliferation of social media has given rise to a number of dangerous and unsustainable movements that advocate for drastic measures to reduce body fat.
Negative body image can lead to unhealthy habits like overtraining and restrictive dieting, according to experts in eating disorders and sports nutrition.
The heart, brain, liver, and kidneys are just some of the essential organs that might be negatively impacted by these issues.
Chinese social media has seen the rise of some unsettling trends, including photos of women sitting behind vertical sheets of printer paper to emphasise their tiny waists.
Similarly, other influencers have posted photographs online in which they demonstrate their slimness by holding a handful of coins in their collarbones. To further emphasise their small statures, some influencers have even taken to dressing like children.
These fads keep women under unnecessary societal pressure and contribute to the perpetuation of harmful beauty ideals.
The increasing prevalence of obesity in China only serves to exacerbate the situation. The Lancet cites results from a recent national study in China showing that over half of all individuals in the country are now considered overweight or obese.
Unfortunately, obesity rates are expected to keep climbing.
Extreme Weight Loss Camps and Influencer Culture
The death of Cuihua has brought heightened scrutiny to the influencer sector and brought to light the perils of weight-loss programmes.
It has been shown that certain camps for weight loss promote unhealthy, short-term solutions as permanent solutions. Because of lax oversight, these boot camps have proliferated, despite frequent complaints from clients about overstated health benefits and injuries incurred during classes.
The influencer industry as a whole has come under fire for allegedly encouraging participants to engage in ever-more-dangerous tasks in order to get followers.
As a result, the Chinese government has instituted restrictions, such as limiting livestreaming access to between 10 p.m. and 6 a.m.
The National Video and Television Administration and the Ministry of Culture and Tourism have passed legislation to prevent the promotion of vulgar conversations during livestreams and other forms of inappropriate behaviour.
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Conclusion Cuihua Death
The tragic loss of Cuihua highlights the dangers of extreme weight loss and the perils of working in the influencer industry.
It is crucial to deal with the harmful effects of social media on people’s physical and mental health, including the spread of unattainable beauty standards.
It is crucial to strike a balance between encouraging healthy lives and discouraging extreme and unsustainable behaviors.
Cuihua’s death has spurred a larger discussion about the need for stricter oversight and greater public education about the risks inherent to the diet and lifestyle blogging industry.
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