Experience cricketing magic with ICC Men’s Cricket World Cup 2023 as Coca-Cola joins as exclusive non-alcoholic beverage partner.
Coca-Cola an Official Beverage Partner ICC Men’s Cricket World Cup 2023
In an exciting development, the International Cricket Council (ICC) has once again teamed up with Coca-Cola, the iconic beverage company, for the upcoming 2023 ICC Men’s Cricket World Cup. Coca-Cola is the ICC’s exclusive non-alcoholic beverage partner as part of a four-year global strategic partnership arrangement.
Let’s delve into the details of this momentous partnership and what it means for cricket enthusiasts around the world.
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Coca-Cola: Connecting with Fans Globally
With this alliance, Coca-Cola aims to utilize its global reach to connect with cricket fans worldwide. The partnership is not just about quenching thirst but also about nurturing a legacy of unity and true sportsmanship.
Through a series of online and offline activations, Coca-Cola will engage with its consumers, resonating with their favorite sporting passion and creating memorable experiences for sports fans.
Arnab Roy on the Power of Partnership
Arnab Roy, vice president of marketing at Coca-Cola India and Southwest Asia, expressed his excitement about the collaboration, stating that the ICC Cricket World Cup is the most significant cricket event for the country.
This partnership provides Coca-Cola with a unique opportunity to bring together their customers, consumers, brands, and cricket. The brand’s innovative offline and online promotions will captivate consumers and elevate the cricketing experience.
Exciting Brand Activations Await
During the ICC Men’s Cricket World Cup 2023, Coca-Cola will embark on numerous thrilling brand activations with its beverage portfolio. From fan engagements and social media campaigns to exciting promotions offering a chance to win tickets to the World Cup,
Coca-Cola’s initiatives will add to the excitement of the tournament. Unique on-ground experiences are also on the cards for lucky cricket enthusiasts.
A Long-Term Strategic Partnership
This four-year agreement extends beyond the 2023 World Cup. It encompasses all ICC events around the world, including past and future tournaments. The partnership aligns both ICC and Coca-Cola for the long term,
leveraging the strength of Coca-Cola’s diverse portfolio of over 500 brands and its extensive global retail reach.
Together, they aim to expand the sport’s footprint globally and make cricket more accessible to enthusiasts across the world.
Coca-Cola’s Legacy of Supporting Sports
Coca-Cola has a rich history of supporting local sporting events and organizations worldwide. The company’s association with the Olympics spans over eight decades, and it has been an integral part of major sports events like the FIFA World Cup and T20 World Cup for more than four decades.
In India, Coca-Cola’s recent partnership with ThumsUp and the Olympics and Paralympics is a testament to their commitment to sports and creating a refreshing difference in people’s lives.
Anurag Dahiya on an Extraordinary Cricketing Experience
Anurag Dahiya, chief commercial officer of ICC, expressed his enthusiasm for the upcoming ICC Men’s Cricket World Cup 2023, describing it as the pinnacle event in the cricketing calendar.
He is thrilled about the partnership with Coca-Cola,
anticipating a refreshing cricketing experience that will captivate audiences and showcase their emotions in a grand manner.
Conclusion Coca-Cola Official Cricket World Cup Partner
The collaboration between the ICC and Coca-Cola for the ICC Men’s Cricket World Cup 2023 marks a significant moment in the world of cricket. As the exclusive non-alcoholic beverage partner, Coca-Cola’s global presence and innovative activations promise to enhance the cricketing experience for fans across the globe.
This partnership not only celebrates the spirit of the game but also underscores Coca-Cola’s commitment to supporting and uplifting sports on a global scale. Cricket enthusiasts can eagerly await a refreshing and unforgettable World Cup experience as Coca-Cola and the ICC come together to create sporting magic.
Stay tuned for more updates and announcements as the excitement builds up for the ICC Men’s Cricket World Cup 2023!
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FAQs About the ICC and Coca-Cola Partnership
What does the ICC and Coca-Cola partnership entail?
The partnership designates Coca-Cola as the exclusive non-alcoholic beverage partner for the ICC Men’s Cricket World Cup 2023, as well as all other ICC events worldwide.
What can cricket fans expect from this collaboration?
Cricket fans can look forward to engaging brand activations, exciting promotions, and unique on-ground experiences during the 2023 World Cup, providing a refreshing and memorable cricketing experience.
Is this partnership limited to the 2023 World Cup?
No, the partnership extends for four years, encompassing all ICC events globally, thus strengthening the bond between Coca-Cola and the ICC in the long run.
How will Coca-Cola utilize its global reach for this collaboration?
Coca-Cola will leverage its iconic global presence to connect with fans worldwide through a series of online and offline activations, resonating with their passion for cricket.
What other sporting events has Coca-Cola been associated with?
Coca-Cola has a rich history of supporting various sporting events, including the Olympics and major football tournaments like the FIFA World Cup and T20 World Cup.
How does this partnership benefit the sport of cricket?
The partnership combines the strengths of both ICC and Coca-Cola, contributing to the expansion of cricket’s global footprint and making the sport more accessible to a wider audience.
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