FIFA agrees for women’s football World Cup 2023 TV deal for Vietnam but Europe still won’t pay their price European Markets Remain Unsettled.
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FIFA Secures Vietnam TV Deal for Women’s World Cup 2023
May 30 – In an exciting development for Vietnamese football fans, Vietnam’s Women’s World Cup debut will now be broadcasted on National Assembly Television, thanks to the acquisition of broadcasting rights by VMG Media in the country.
However, as the tournament’s kick-off approaches in just over 50 days, FIFA is still facing challenges in securing broadcast deals in crucial European markets.
VMG Media has obtained the rights to broadcast the Women’s World Cup matches on free-to-air, pay-TV, and OTT platforms. Three group stage matches from Vietnam will be shown on National Assembly TV on Channel 7. Additionally, National Assembly TV will also present tournament highlights to cater to the enthusiasm of the Vietnamese audience.
What Was The Deal
Lê Quang Minh, the General Director of National Assembly TV, expressed the significance of this achievement, stating, “Winning the World Cup broadcast rights is an important event for National Assembly TV. It marks a historic milestone for Vietnamese football, specifically, and sports in Vietnam, in general.“
As one of the debutant teams in the expanded 32-team Women’s World Cup, which will be co-hosted by Australia and New Zealand, Vietnam faces a challenging draw.
They find themselves grouped with reigning champions USA, European powerhouse Netherlands, and Portugal in Group E.
Their campaign will commence on July 22 at Eden Park in Auckland, where they will face the American team.
VMG Media’s General Director, Luong Minh Tuan, acknowledged the difficulties faced in bringing the World Cup matches to Vietnam.
He emphasized that these obstacles pale in comparison to the miraculous journey undertaken by the Golden Star women’s team.
This extraordinary feat served as the primary motivation behind their decision to acquire the World Cup broadcasting rights, allowing Vietnamese supporters nationwide to watch the matches and provide their unwavering support.
Despite the tournament fast approaching, FIFA is yet to secure broadcast deals in prominent European markets such as France, Italy,
Germany, Spain, and the UK. During the recent FIFA Congress in Kigali, where FIFA announced an increase in the tournament’s prize money to $152 million, Gianni Infantino, the head of FIFA, expressed his disappointment regarding the lack of substantial broadcast interest from major European markets.
Infantino urged broadcasters and sponsors to step up their efforts, stating, “Broadcasters and sponsors have to do more.”
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Infantino highlighted the stark contrast in revenue between the Women’s World Cup and the Men’s World Cup, particularly in terms of the payments received from public broadcasters.
He emphasized that FIFA receives significantly less funding from public broadcasters for the women’s edition, ranging from ten to a hundred times less than what they receive for the men’s tournament.
Infantino questioned the fairness of this situation, especially considering that these public broadcasters, funded by taxpayers’ money, are critical of FIFA for not ensuring equal pay between male and female players.
In conclusion, Vietnam’s Women’s World Cup debut will be showcased on National Assembly Television, thanks to the efforts of VMG Media.
FIFA is still working towards securing broadcast deals in crucial European markets, even as the tournament looms just over 50 days away.
The disparity in broadcast interest and funding between the men’s and women’s tournaments remains a topic of concern for FIFA, as they strive for greater equality and recognition in women’s football.
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